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Products and Consumer Brands

It is always a challenge to build and maintain a positive relationship with
customers on the one hand, and products, brands or services on the
other. This is especially true in the case of marketing events, where
customer relationship management is a crucial success factor, subject
to high visibility and critical judgment by the public and by competitors.
In this context, every customer wants to be treated like a VIP --
a Very Important Person, who is also a Very Individual Personality.

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